Dayananda Sagar Institutions
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MANAGEMENT & INFORMATION TECHNOLOGY

DSCMIT - PRELUDE
A career in management and IT allows one to manage business and information technology. Problems transform into opportunities, which are - not just as they appear in textbooks and as numbers on a spreadsheet. The dynamic, fascinating and human problems of real business setting are unique. From the great surging tides of the global markets to the daily challenges of running a small street side enterprise, the fact of dynamism is true. DSCMIT prepares one to handle that perpetual challenge of change through campus experience that is just as very dynamically demanding as business is.

The innovative pedagogy at DSCMIT is beyond mere prescriptions. The teaching processes and methods here are extensive to include role-playing, videos, simulations, team exercises, outbound learning, problem solving, current issue analysis, industry interaction, project work, internships, competitions, presentations and lectures.

Faculty of Management Studies
Post Graduation

M.B.A-
Masters in Business Administration in four semesters.
Specialisation: Marketing, Human Resources Management, Finance and Systems.
:
To stay in tune with global competition, students are encouraged to take up project works at various reputed research institutes and industry such as:

AICTE Approved
Bangalore University - permanently affiliated
NAAC Accredited

Academic performance:
100% passes with distinctions
100% Placements


Under Graduation
_

B.B.M- Bachelor in Business Management of six semesters

Bangalore University - Permanently affiliated
NAAC Accredited
Academic Performance: 100% passes with distinctions


Hands on Learning:
Projects that students undertake here reflect the depth to which they assimilate the academics in classrooms. The projects they work upon go beyond classroom learning and get them into newer realms of knowledge that leads to extensive relearning. This difference in ability of the DSCMIT students has captured the interests of a large number of front line industries and corporates. Here we present a few of the projects taken up by the DSCMIT students:

  • Formulation of effective strategies to improve the market share of HMT Watches.
  • Feasibility study on working capital advance to Vijayanagar Steel Ltd., for Vijaya Bank.
  • Assessment of customer perception and expectations regarding after sales service strategy of     BPL Ltd with  regard to medical equipment products in Bangalore.
  • Performance Evaluation of CanBank Mutual Funds.
  • Analysis of dealer’s perception on direct cool refrigerators in Bangalore – for BPL.
  • Study on role and impact of online marketing on consumer buying behaviour towards hotel and    restaurants service in Bangalore – LS Software.
  • Effectiveness of HLL, ENBEE advantage for a tool building company / retailer relationship for
        HLL-ENBEE.
  • Report on market share analysis of LECEF and as key promoters for promotion in the competitive     environment  in Bangalore City for – LECEF.
  • Report on customer perception towards Heritage Milk in Bangalore City for
        Heritage Foods India Ltd.
  • Opinion analysis of air conditioner sales/services dealers in Bangalore for Samsung.
  • Effectiveness and relevance of performance appraisal system for middle level managers for
        Kurl-On Ltd.
  • Analysis of doctors and chemists perception towards atorvastatin and carvedilol in Bangalore City     for Cipla Ltd.
  • Job analysis, redesigning and implementation of selection process for insurance advisers for
        TATA AIG.
  • Competitive analysis of video colour televisions with other brands for Videocon Intnl.
  • Consumers and retailers attitude towards Mysore Sandal Soap in Bangalore City.
  • Capital budgeting process in public sector for BEL.
  • Air conditioner sales and service study of dealer’s attitude for Samsung India.
  • Financial Performance Evaluation conducted for BEML.
  • Pre-launch marketing analysis for steel cots – Godrej & Boyce.
  • Comparative study on monthly income plan with competition as a short-term investment option for     UTI.
  • Consumer perception and purchase behaviour towards cosmetic products –
        IB&W Communications.
  • Effective management of purity levels in Visi Coolers among retail outlets NESTLE.
  • Capital budgeting process in large sector unit – HAL Ltd.
  • Measurement of marketing effectiveness of ASHWA TVS through sales analysis and customer     satisfaction of TVS Victor /VS Motors.
  • Brand awareness & Customer expectation- a study of software professionals in Bangalore City –     ABN Amro\ Bank.
  • Books & Journals
  • Reference Rooms
  • Round the clock Internet access

  • Digital Library in collaboration with British Library, U.K.


  • Faculty – the key drivers
    DSCMIT graces itself with facilitators who are excellent in their field of discourse, ready to handle any kind of environment and subjects, with a mind set incredibly stimulating and engrossing intellectual symphony, playing off all the minds in the classroom. Like any world-class faculty they constantly engage themselves in research and consultancy in the ever-changing business & technology environment and are more focused in discovering newer ways to train business leaders and managers of tomorrow. With progression of intensive semesters, they ensure the skills and conceptual up gradation that will serve you for life, no matter what career you choose.

     
    The faculty at DSCMIT:

    Dr. T. Rangarajan
    B Tech (IIT,Madras) ,Fellow IIM-Ahmedabad
    Director, DSCMIT
     
     
    Core Faculty -Management  
    Dr. Kalyani Rangarajan (Head) M.Sc,PGDM (IIM-A), Ph.D
    Dr. Suchitra Krishna Kumar M.A., Ph.D, Dip. PR, Dip. in .CS,
    Dr. P. V. Chalapathi Rao M.Com, Ph.D.
    Dr. Kadambini Khatke M.Com, M.Phil., Ph.D.
    Mrs. N.A Padmalatha B,E, MBA., PGDCA
    Ms. K.G Hemalatha B.Pharm, MBA, (Ph.D)
    Mr. R. Dhanuskodi M.Com, M.Phil, MBA, PGDCA,B.Ed, CGT(Ph.D.)
    Mr.Saravanan Laxmanan B.Sc., MBM,PGDSTM, PGDCM & IA, PGDIM, M.S (Insu) (Ph.D.)
    Mrs. R. Shashikala B.Sc., M.B.A, PGDHRM(M.Phil)
    Mr. R. Sreedhara BE., MBA.
    Mrs. Vijayashree L. B.Sc., MBA, M.Phil (Ph.D.)& IA
    Mr. Amit Kumar Singh B Com, MBA
    Mr. M.M. Shankar B Com., MBA

    Business Professionals as Faculty
    The eminent industry and visiting faculty represent an outstanding resource of knowledge and acumen. In keeping with its commitment to staying close to business and professional practice many faculty members are business leaders, entrepreneurs, consultants and board members. But the hallmark of the DSCMIT faculty - the aspect students remember and value most – is their extraordinary passion, commitment, and teaching skills that come alive in the vibrant classrooms. They see their mission as educating the next generation of executive and technology leadership. Because of the intensely interactive nature of classes at DSCMIT, you will know your professors and they will know you, perhaps better than any instructor you ever had in college. DSCMIT faculty makes a point of being available to students outside of class as well.

    Visiting Faculty

    Finance & General Management
    Prof. Easwaran Iyer
    M.Com, BL, PGDBM, PGDPM
    Ex Advisor Air-QTechTako Technologies Pvt. Ltd.,
    Prof. Sathyanarayan N. L
    M.A., MBA, PGDIR & CIM Practicing management consultant
    Ms. Sham Bhat
    C.A  
    Mr. Sudhindra Bhat M.B.A, MFM, PGDIR & PM PGDS & MM, M.Phil. Consultant
     
    Finance & Information Technology
    Prof. Challa Srinivasa Sasatry
    MBA, PGDIA, LLB
    Financial Analyst, Oracle Corporation
    Dr. Manohar C
    MBA, Ph.D. Managing Partner, Swamy Associates
     
    Finance & International Business
    Mr. Anoj U Koshy
    B.E, AMIE, AMEA (UK), FICWA
    Director, Management Academics& Industrial Consultant Services
    Prof. Kumaraswamy T R
    B.E. M.Sc., M.BA. M.Sc. (IT) Managing Partner, Swamy Associates
     
    Marketing & General Management
    Prof. Ghadially Zoher H
    B.Sc., MMM, PGDM
    Director, Management Academics& Industrial Consultant Services
    Prof. Kumaraswamy T R
    B.E. M.Sc., M.BA. M.Sc. (IT) Managing Partner, Swamy Associates
    Dr. Ramaprasad V BE, MBA, Ph.D.  
    Prof. Ranganath M. R M.Sc., ML, MBA, MCA Deputy Registrar, C.S. Bangalore District
    Prof. Rao Y. P. M.A. M.Com, PGDBM, MISTD Ex-Dean, M. S. Ramaiah Institute of Management
    Mrs. Sowmya C. S. M.Sc., (Indl. Psy) In charge of recruitment & Training, Genesis Software
     
    Human Resource & System
    Prof. Srikanth G
    B.E. MBA, PGDMM, PGDCA, PGDIM, PDGMM, PDGFM
    G.M. Consultant, VLSI Embedded System
     
    Operations Management & General Management
    Mr. Ramdas Chandrashekar
    M.E. (Indl. Engg)
    Consultant
    Prof. Shivamurthy H
    B.E. MBA Ex-Chief Manager, ITI
    Mr. Venkataraman J B.E. MBA Consultant, Bharath Electronics System &General Management
    Mr. Goutam Kumar Kundu B.Tech, M.Tech Consultant-TCS
    Mr. Mahesh H. S. B.E. PGDM (IIM-C) Ex-Consultant as Data Warehousing & Business Intelligence, Wipro Technologies
    Mr. Manjunath Shastry M BBM, PGDMS Associate Consultant, Shoba Renaissance IT
    Mr. Naveen Chabra B.Tech, MBA Consultant
    Mrs. Sarakutti MCA, M. Phil Consultant
    Mr. Shajahan K K B.E., M.Sc., MBA Ex-Procurement Analyst, HIDADA
    Prof. Venkataraghavan Tadi B.E., PGDM Senior Member, IEEE
    Mr. Vishwanath A B.E. PGDCA, MBA Ex-Directorate of Technical Education

    Some of the research projects of the DSCMIT faculty are:
    1. Management of Strategic Assets for Karnataka Milk Federation
    2. Management of Construction Projects for Shankar Construction.
    3. Management of Interior Designing Projects for Aldecor Interiors
    4. Management of School Activities for Palette Art School
    5. Implementation of credit policy and Sales Tax and legal consulting for Henkel Loctite
    6. Implementation of Accounting and Financial management for DIS Electronics and SM Interiors
    7. Consultation for Commercial Activities for Mic. Deep Exports

    The DSCMIT faculty, have authored books which are reference material for students:

    Advertising Management published by Directorate of Distance Education,
      -Alagappa University, TN,
      -Authored by Prof.A. M. Suresh.
    Marketing Management published by Paramahamsa Foundation,
      -Authored by Prof. A. M. Suresh.
    Consumer protection in India
      -Authored by Dr. H. R. Venkatesha.
    Knowledge era business cases
      -Authored by Dr.S.Rajendran
    Marketing Management for PGDBM for Bangalore University Distance Education
      -Authored by Dr. M.S.Ramachandra and K.G.Raja
    Marketing Management for PGDBA for Bangalore university distance education
      -Authored by Mr. K.G.Raja

    Placements
    DSCMIT enjoys a reputation for placing all its students in rewarding careers in reputed corporates and industries, in India and abroad. This apart, for those from the family business, special orientation programmes are conducted to bring about modern concepts of management in traditional vocations.
    List of Some companies where students have been placed AMN Amro, Amul Ltd, Apollo Tyres, Ashok Leyland, Asian Paints, C-Dot, Ceat Tyres, CSIR India, ITI, ICICI, HCL, MRF Tyres, NTPC, Oracle, Pepsi, Satyam, Tata, Trident and WIPRO.

    UNDERGRADUATE PROGRAMS

    BACHELOR OF BUSINESS MANAGEMENT
    BBM facilitates students with programs intimately associated to professional standards. These programs are directly coupled to meet needs of the corporate world wherein the curriculum aims to develop the posture and philosophical skills that are crucial to perform in a competitive environment. This bachelor degree proposes to inflate managerial dexterity and adeptness via well thought-out course sculpts and activities vital to students like industrial internships, workshops, industry visits, guest lectures, presentations, management fests and seminars.

    Students have excelled in many areas by participating and winning awards in a variety of programmes like sports, music concerts, management and cultural programmes organised in-house and in other institutions.

    List of faculty

    Name
    Qualification
    Designation
    Mr. Manchaiah
    M.Com, LLB (M. Phil) HOD – (BBM)
    Mrs. Uma Devi MA, MEd., (M.Phil.) Lecturer
    Mrs. S.Vimala M.Sc., PGDCA,(M.Phil) Lecturer
    Mrs. Rekha M.P. MBA, (M.Phil) Lecturer
    Mrs. Daya Padmanabhan B.E. (E.I.E), M.B.A.
    Lecturer
    Mrs. Pratibha K. M.B.A. (M.Phil.) Lecturer
    Ms. Vibha V. M.B.A. Lecturer
    Mrs. Nagamani M.A. English LiteraturePGDJ, PGDCT, (PhD) Lecturer
    Mr. Vijay Chandra Rao. M.Com, Dip. In German Language Lecturer
    Mrs. Padma K.M.S M.B.A., M.F.M. (M.Phil) Lecturer

     

    Course contents for BBM Degree

    First Semester
    Second Semester
    Paper 1.1 Language I Paper 2.1 Language I
    Paper 1.2 Language II General English Paper 2.2
    Language II General English
    Paper 1.3 Business Economics Paper 2.3
    Business Statistics
    Paper 1.4 Fundamentals of Accounting Paper 2.4 Financial Accounting
    Paper 1.5 Business Management Paper 2.5 Organisational Behaviour
    Paper 1.6 Business Mathematics Paper 2.6 Business Environment
    Third Semester
    Fourth Semester
    Paper 3.1 Business Communication Paper 4.1 Business Research Methods
    Paper 3.2
    Human Resource Management
    Paper 4.2 Business Law
    Paper 3.3 Marketing Management Paper 4.3 Cost Accounting
    Paper 3.4 Corporate Accounting Paper 4.4 Financial Management
    Paper 3.5 Services Management Paper 4.5 Production & Operations Management
    Paper 3.6 International Business Paper 4.6 Law & Practice of Banking
    Paper 3.7 Indian Constitution Paper 4.7 Computer Fundamentals
    Fifth Semester
    Sixth Semester
    Paper 5.1 Income Tax Paper 6.1 Management Information System
    Paper 5.2 Strategic Management Paper 6.2 Elective-I
    Paper 5.3 Management Accounting Paper 6.3 Elective-II
    Paper 5.4
    Computer Application in Business
    Paper 64 Elective-III
    Paper 5.5 Project Management Paper 6.5 Elective-IV
    Paper 5.6 Entrepreneurial Development Paper 6.6 Project Report Viva Voce


    Duration: 3 Years
    Affiliation: Bangalore University
    Entry Requirements: Plus Two, with any subjects or, its equivalent.

    FACULTY OF COMMERCE
    BACHELOR OF COMMERCE

    The Department of Commerce at DSI is contributing to good education standards that are both cost-effective and sustainable, to all classes of society. The program has adopted best academic practices by nurturing human relationships, practices, values and ethics to bring out the best from students.

    list of faculties

    Name Qualification Designation
    T.B. Ningegowda M.A Prof. in Economics & Principal
    C. Prabhavathi M.A. Prof. in Kannada
    L. Narayana M.Sc. Prof. in Mathematics
    A. Marichowda M.Com. Prof. in Commerce
    Sanjeevamurthy N. M.Com. Prof. in Commerce
    M.G. Balachandra M.Com. Prof. in Commerce
    M.J. Manjegowda B.P.Ed. P.E. Teacher
    Rajesh K. M.B.A. Lecturer

    Crucial advantages of education this basic degree are the provide opportunities to prepare for entry into Chartered Accountancy, Cost Accounting, Company Secretary, Actuarial Services and Management programs. Students qualifying in the Commerce program have been finding employment even before leaving college. The race from companies to pick up students in the pre final year of study is leaving very little number to pursue higher studies. Quite a few return to join a post graduate program either to the DSI campus or go overseas.

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